Prime Example Of How The Right Technology Can Elevate Not Just A Product But An Entire Business Model

5 Signs Indicating it is Time to Implement a Custom Software Solution
Published June 06, 2025

For athletes playing high-impact sports, safety gear isn't optional—it’s essential. Impact Gumshields, based in Dublin, Ireland, is pioneering a smarter way to protect players by offering the world’s first 3D-printed custom gumshields. Their innovation isn’t just in the product but in how it’s delivered: tailored mouth protection that’s comfortable, durable, and affordable, thanks to patent-pending software and a proprietary 3D printing filament.

But as their global footprint expanded to include teams and organizations across Europe, New Zealand, and Australia, managing customer orders and production logistics became increasingly complex. The team was juggling tools like Google Sheets, Drive, Airtable, and WordPress event pages—each useful in isolation but disconnected when it came to scaling efficiently.

That’s where Deventure came in. Together, we built a custom CRM and booking platform that now powers every aspect of Impact’s operations—from appointment scheduling to production workflows. The centralized system allows team members across continents to view and manage orders in real time. Whether it’s creating booking links for schools and sports clubs or managing payment collections, the new platform has brought much-needed cohesion and control.

The innovation doesn’t stop there. Impact also equips its team with mobile 3D intra-oral scanners, which capture mouth impressions on the spot—no more messy moulds or discomfort. These scans are instantly converted into digital models, guaranteeing a snug fit for each athlete.

Users can schedule appointments through the “Book Now” feature on the website or via dedicated event pages for group orders. Admins enjoy a straightforward interface to manage bookings and send out secure payment links, streamlining what used to be a time-consuming process.

Impact Gumshields is a prime example of how the right technology can elevate not just a product but an entire business model. With Deventure’s custom CRM at the core of their operations, they’ve scaled with confidence and clarity—delivering world-class protection to athletes worldwide.