Quick bites are no longer a myth owing to online food ordering and doorstep delivery. Easy browsing
of preferred cuisine from various restaurants, comparing prices, and one-tap ordering has made the
dining experience smooth and affordable.
Customized food ordering apps are competing hard with conventional restaurant visits and dine outs.
From party dinners to evening hunger, people are increasingly indulging into ordering apps that
provide them with a one-stop solution. But custom food ordering apps can do much more than just
taking orders and delivering. They help in establishing brand recognition and maintain customer
loyalty. From a business perspective, a custom app aids in developing personalized marketing
campaigns, and attain an enhanced ROI with deals and offers.
Benefits of a custom food ordering app for customers
Whether millennials or Gen X, foodies have now taken into online ordering that provides them with
ease of obtaining mouth-watering delicacy. Offering your customers the services beyond their
expectation will eventually increase your brand awareness and value.
Easy Ordering
Custom food ordering apps provide the easiest way to order varied cuisine from renowned
destinations. Earlier, consumers had to explore individual restaurants for their specialities, which
was a tedious and time-consuming task. Since most big names enjoyed the limelight through years of
marketing and brand recognition, many smaller food destinations missed the chance of attracting
customers to try their menu.
A custom ordering app has brought to the consumers a comprehensive list of restaurants and cafes
offering the cuisine they searched for. Customers are free to browse the bestselling menu of each
restaurant, explore their add-ons, compare the prices of dishes, and order from the restaurant most
suited to their expectation and budget.
Easy Payment
Keeping in mind the broad spectrum of consumers, food ordering apps provide an easy checkout and
variable payment gateways. Customers can enjoy the benefits of multiple payment options to place
their orders. Since the app is customized, the transaction process is completely secure with
verifications and authentications.
Avoiding Queues
Custom food ordering apps allow customers to choose from the menu and order at their convenience.
Gone are the days when they had to stand in a long queue and spend hours taking their orders away.
They can place the order from anywhere sparing a little time, and enjoy a doorstep delivery of
freshly prepared food within minutes.
What do custom food ordering apps offer to their brands?
Of course, your business should have a customer-centric model to ensure the comfort of your
consumers on priority. But there’s also a business side of the coin that needs to be satisfied. A
custom food ordering app is a great platform to engage with your customers, build your brand
identity, and enjoy brand recall.
Customized solution over SaaS
A custom-built app provides a very different user experience over SaaS platforms. SaaS only allows
you to flaunt your brand within its predetermined framework. The template it provides grants a
stringent workflow and restricts evolution and modification. SaaS offers you a limited room for
innovating on your business model and upgrading it to meet your market needs.
Conversely, a customized app renders you complete freedom to establish your brand, develop a smooth
and flexible workflow, experiment with your brand identity, and always be an active responder to
updation and improvisation based on market trend and customer feedback.
Better UI/UX
Your business thrives on continued user satisfaction and enhanced customer retention. A customized
app allows you to curate and modulate your user interface to smoothen its navigability,
attractivity, user-friendliness, and flexibility. It provides your customers with ease of sailing
through your buying process and creates a delightful user experience to promote customer loyalty.
Personalized Marketing
Branding is indeed a comprehensive concept that includes, but is not limited to, developing the
unique theme of your business, designing your identity, creating a brand awareness through your
services, and promoting your brand through strategic marketing.
Your app can do wonders in enticing individual customers by running marketing campaigns according to
their preference. You can introduce deals and limited offers on ordering from restaurants near their
location. Sending push notifications on their mobile device with lucrative discounts on selected
destinations create an urgency and increase their chance of ordering through your app.
Loyalty Programs
Customers expect personal attention from your brand against their loyalty. Your app not only
provides them with great UI/UX, but also offers special discounts and cashbacks on their orders. A
study says, more than 65% of customers are likely to download your app if you provide them with
exclusive and periodic offers. This way, you can retain your existing consumers and attract new ones
with word-of-mouth publicity.
Better ROI
If you’re investing in customized marketing and discounted deals, they certainly return you with
profitable recovery. Alerting your customers about new dishes or value-saving combos at the right
time influences their minds to make a purchase. This likely results in good sales on weekdays and
whooping sales at weekends.
Operations Management
Custom food ordering apps provide seamless integration between consumers and restaurants. Food
destinations may advertise their premium deals and bestselling cuisines through the app, and take
quick orders from their customers. Custom apps provide a personalized dashboard that provides past
history for repeating the same order, accumulates recent orders, and shows processing time for the
convenience of the customers. It also walks the consumers through the processing and delivery steps
to give them the real time tracking experience. The app allows easy integration with the delivery
personnel to enable on-time pickup from restaurants and quick delivery at the customer’s doorstep.
The entire process of food delivery is extremely curated and consolidated between different
participants to ensure utmost customer satisfaction.
Customer Engagement
From helping your customers in making decisions to engaging them to your brand through reviews and
feedback, your custom app helps in maintaining great customer relationships and developing brand
awareness. Through your one-stop digital platform, restaurants can enjoy better customer reach and
enhanced retention. You can also encourage the food enthusiasts to delve into food vlogging and
share their experiences with your brand to friends, family, and social media platforms. Running
periodic campaigns with your regular customers can also prove to be beneficial in scaling your
business and establishing your brand.
Takeaway
Custom food ordering apps are among the few essential applications that are kept installed in mobile
devices of majority food enthusiasts. Whether regularly or at occasions, customers opt for food
ordering through reputed brands. While a custom-built app can deliver seamless service to the
customers, it can also help build the brand’s identity and maintain customer loyalty. This way,
customized food ordering apps are a win-win for both the business and its consumers, and redefine
dining in a smart way.
Captivate foodies with your custom-built ordering app.
Call Deventure now to build one!
