The mobile app development market has dramatically increased due to the increasing number of organizations producing mobile apps. The total number of Mobile Apps downloaded in 2018 was 205.4 billion, and the figure is supposed to rise to 258.2 billion by 2022.
According to Statista,67% of the world’s population are extensively using mobile phones and total revenue from the app market is projected to reach $420.70 billion in 2022
With proper strategy and planning and implementation, a mobile app can take your business to the next level and help you get ahead of your competition.
If you want to leverage this ever increasing channel you should definitely engage with a reputable mobile app development services company with a proven track record that can take your mobile app to the next level.
Research conducted shows that mobile apps have 3 times higher conversion rates compared to a mobile website.
Mobile apps are easier to use because of the design approach to UI/UX - it is refined in a special way when compared to websites and webapps
In this article, let's break down the Top 10 Reasons Your Business Needs a Mobile App.
1. Build a Stronger Brand
A mobile app can add serious value to your business by dramatically increasing brand awareness. The more valuable functionality you offer to your customers the more they will connect with your brand resulting in an increased brand awareness without specific brand interventions. Therefore, branded apps have proven highly effective in recent years as opposed to old-style brand marketing options such as TV or outdoor advertising.
The branding elements such as logos and color combinations along with the regular essential features for designing a great mobile app are really important to have a better impact on your brand marketing results.
“Marketing companies are using mobile apps to accelerate their brand and maintain a stronger relationship with their consumers.”
Mobile phones are now part of our everyday lives with usage time increasing year on year. Companies with their own branded apps can leverage this trend for their brand.
You can even use the data collected from this app to understand your target audience better and improve your brand marketing strategy.
You can understand the target audience better by analyzing the data collected from the mobile application ultimately improving your brand marketing game plan.
2. Boosts sales
Statistics show that the number of mobile orders now account for up to half of all orders online. This is a really good reason for building your own robust and scalable mobile app. The average user spends half of their time using their mobile phones giving rise to the opportunity to captivate more attention from online users. There are numerous ways to accelerate your business results with the product you're selling. Online retail giants offer products which can be sold from their websites. You can get them delivered to your doorstep and mobile apps can really increase your potential sales.
A good example would be the Dominos app
In 2015, The Pizza Giant Domino's pizza stated that their business grew by 19% in just three months as a direct result of their new mobile app. Currently, over 52 % of their orders are placed through mobile apps.
3. Generate Customer Loyalty
To make customers stay you need to offer them something valuable in return.
Retaining customers and making them stick to your brand is essential to long-term growth for your business. A mobile application version will help in facilitating this objective. You can start with Loyalty programs. Practices like allocating reward points post purchase brings a sense of accomplishment to customers. This will encourage them to make future purchases through the
same app to earn more points and use them to unlock additional services. A loyalty program delivered through a robust mobile app with a well-crafted user experience can really build brand loyalty.
Here are examples of how you can leverage loyalty programs for your business
1.Offer dedicated discounts only to mobile app users.
2.Reward customers for logging into your mobile application daily.
3.Enable users to pay for services using your mobile application.
4.Allow customers to accumulate loyalty points that can be redeemed for discounts.
Food Delivery apps like Zomato and Swiggy are using these practices to boost customer loyalty and drive sales.
Starbucks has developed an excellent mobile-based loyalty program that propels mobile customer engagement and sales. The company’s 40 % Revenue in 2020 has predominantly come from its extensive loyalty programs.
4. Quantifying Analytics
To establish a business and make it grow, customer insights are crucial. Also, if you are looking for a world class marketing strategy you need to make sure you understand your customers' behavior.
You can leverage technology to understand your customers better. This can easily be achieved by gaining valuable insights from the data accumulated from mobile applications.
You may track downloads, user engagement, and products that consumers are interested in, among other things, with the aid of a mobile app. If you keep track of these metrics over time, you can leverage your data to create a better digital strategy, which could be highly beneficial for your business.
You may track downloads, the user engagement journey and products that consumers are browsing on your mobile app. If you keep track of these metrics over time, you can leverage your data to create a better digital strategy to drive your business forward.
Multiple types of analytical tools can provide you with all the data you require to gather insights from your users.
Commonly tracked metrics include:
1. Daily, weekly, and monthly users.
2. Users' demographics such as age, gender, device type, etc.
3. Downloads and uninstalls.
4. Retention rates.
5. Increase Customer engagement
According to Moengage these are 5.32 billion mobile phone users and over 4 billion consumers using online social media channels.
Today people are engaged in various platforms and channels. Brands need to understand that customers should be engaged in all the various stages of their purchase journey.
If you manage how customers engage with your brand correctly you will rapidly increase CLV and Return on Investment.
Although there are several methods to boost customer engagement, the most important one is segmented targeting. This involves identifying multiple user categories and controlling the content distributed to each user segment within those categories.
User segmentation helps you send personalized in-app messages and provides recommendations that help to prompt your customer's journey.
Regardless of the amazing features that can be offered, the Visual design and the UI plays an indispensable role in keeping the users drawn to your screens.
6. Create a direct marketing channel
You can use many different ways to market your product or service but most digital channels use mass targeting options to target customers. The increased popularity of mobile apps is fast evolving and is changing that approach for progressive companies.
The main reason to have a mobile app for your business is that it can be used as a direct marketing channel to better target your consumers.
The most effective way you can deploy this strategy is by using push notifications. These can enable you to send personalized messages directly to your customers which are displayed with prominence on mobile devices.
We can send personalized offers and discounts to your customers directly, and push notifications campaigns helps in increasing your open rates and boost ROI.
For instance, Shake Shack uses a question to get the user's attention to its newly launched food item. The copy is casual, and it's well-crafted to inspire engagement.
“App Users who have opted into receiving push notifications exhibit 88% higher app engagement rate.”
Your mobile application should be developed so that users get a positive perception of your brand through in-app content and marketing efforts.
7. Connect to Social Media
For companies with a digital marketing strategy customer engagement is the holy grail. The more times your customers engage with your mobile application the higher the probability of increasing your ROI.
Leveraging social media campaigns on Facebook, Instagram and YouTube is a really good way to get your mobile application noticed post launch date. After you get the required downloads you should encourage your new users to sign up with their social media accounts using your mobile application. This makes social media sharing seamless moving forward. You can also add social media buttons and other shareable CTAs to your app.
Beyond share buttons, you can boost customer engagement by integrating the app with social media feeds.
Promoting content on social media for mobile devices and various products and services is a pragmatic approach to amplifying mobile customer engagement and sales. Out of the 3.81 billion existing social media users, 98.71% of people access social media from their mobile devices.
8. Provide Instant Customer Service
According to studies from Hubspot regarding customer service stats, consumers seek support via mobile devices. Mobile customer service benefits both the business owner and the customer in numerous ways.
Customers help themselves to acquire information.
Introducing an intuitive, easy-to-use help center into your mobile application can be an easy way to help your customers find answers to their questions.
The customer service team receives fewer questions.
In a world of rising customer expectations, a mobile app can effectively reduce the pressure on your employees. Using a set of published FAQs for your customers queries can be dealt with before a customer has to lift a phone or sent an email. You can also deploy Chatbots. Chatbots are conversational tools that mimic human behaviour patterns while interacting with customers to find resolutions to their queries.
9. Have a Competitive Edge in Your Niche
Not all brands and businesses can implement a competitive and scaled mobile app to increase their sales. There might be plenty of reasons not to, like lack of time, technical knowledge and the high costs associated with building a mobile app. This is where you should consider outsourcing building a robust mobile app with a trusted app development company giving you a significant competitive edge in the market without compromising your day-to-day business.
There might be a plethora of reasons like Lack of time and technical knowledge and the high costs associated with building a mobile app. This is where you can build a Robust Mobile app and it gives you a significant competitive edge in the market.
The change in the mobile commerce and consumer behaviour trends post the covid era could be the primary factor behind this. Also, there's an insatiable demand for instant communication and increased dependency on mobile applications.
10. Payment Channels and Hassle free money transactions
We have all heard recently about issues in online payments and many scams happening around the globe. This makes people nervous and also makes people more sceptical about purchasing on the internet.
Having a mobile app for your business establishes a secure platform for customers to make online payments in a safe hassle-free way.
With a consolidated payment framework in your mobile application you can seriously improve your business’ cash flow. Also, the customers will feel safer paying through the integrated payment wallets.
It's so obvious that mobile applications are the next holy grail. It's always crucial to be ahead of the curve with technology. That's why building a mobile app is a sensible step to bolster your business and to ensure it stays financially sound. In today's digital era, most of the traffic is empowered by mobile devices.
Getting a mobile application for your business puts you in the perfect position to leverage this trend.
Looking to set up a mobile app for your Business? Get in touch with us right away. Let’s get things rolling.